So we hear it all the time. You are your own brand. What does that mean in today’s world? People are able to search other people before they even meet them. These days more people are using social media more than ever before. Even people who you may think are not that tech savvy want to have a social media profile. For example, grandparents may want to interact with their grand kids to make sure they get to see little Timmy’s special moments. [Read more...]
These days many organizations are finding it important to align themselves with causes. Whether it is finding a cure for cancer, funding programs that combat obesity, or funding organizations that help the poor. Raising awareness, money and consumer engagement for issues that society finds important has become the new norm for many different companies. As consumers are increasingly accepting these positive actions by the companies, consumers are also increasing their expectations of the company itself. [Read more...]
The digital age has allowed people to access information on the go and it has forced the way many companies are interacting with their consumers online. Popular ways of getting consumers attention included billboards, magazine and TV ads. Although they are still around, companies are now increasing their presence on social media, trying to get high ranking on search engines like Google through search engine optimization and are trying to get the attention of potential consumers as quickly as possible. Chances are if you are unable to satisfy what the consumer is looking for then they may leave your website never to return.
Here are some questions that need to be answered: [Read more...]
What differentiates one website from another is usually the type of content. Although you will find many websites in the same niche and even with pretty similar articles, one thing you will notice is that people often have their own ways they communicate similar ideas. Some people create informative articles that are meant to provide the reader with useful information in making decisions or getting knowledge on a certain topic. Others provide a more entertaining viewpoint on certain topics within their niche such as inserting humorous videos. While others go against the conventional viewpoints and offer to look at topics from a different point of view. [Read more...]
Creating engagement with your audience is important in today’s world. Being passionate about your topic and interacting with people outside of your inner circle helps in creating more awareness for your brand and/or website. People often like to see results as soon as possible and often work with the mentality that if it didn’t work for him/her then it may work for me because I am different. Below are some tips on how engage with your audience in an effective manner. [Read more...]
What is DFORF? D stands for dilution, F for focus, O for overworked, R for road bumps and F for forged brand. All of these issues can impact how a consumer views your brand and your future profitability. What may have worked well for a brand or product in the past may not necessarily work today. Best examples would be companies in technology sector where products are rapidly changing and so if you are launching a product with outdated technology you cannot hope to be very successful. [Read more...]