Twitter gifs: the next leap?

If you haven’t been following Twitter news then I have something to share with you. Twitter has recently announced that it will allow people to post gifs in their Tweets. Now if you don’t know what gifs.. they are basically short video clips that people watch and like to share with other people. [Read more...]

Technology copycats

These days you can find knock offs of any popular brand. You want a Nike then how about a Nipe? Looking for Adidas? How about Adibas? This also translates in the technology market where Chinese companies are now able to offer similarly spec technological products at lower prices. We will be exploring the Chinese startup Xiaomi and its impact in the technology market specifically smart devices such as tablets and phones. [Read more...]

Smart homes: Getting walled in?

Smart homes some may say are inevitable for the future. As technology becomes more engrained in our daily lives, people will turn to technology to make their lives easier. Who can blame them? As people get busier, they may have less time to spend at home but also do not want to come back to a home which has been looted because they forgot to lock the door, or have a high electric bill because they forgot to turn off the lights before their vacation. [Read more...]

Smart homes way of future?

The way technology is progressing these days, it may come as no surprise that eventually people may come to expect to see technology even further ingrained in their everyday lives. From smart watches to wearable glasses technology, technology has changed the way people interact with others and how they make use of their time. Smart homes may be the next trend that will emerge in the market [Read more...]

Hologram projectors on smartphones?

You may have already seen some practical uses of holograms in real life or heard of holograms being used. With the way technology is progressing, it may not be that surprising to hear that there is a company that is on its way to making holograms on your smartphones a reality. Please read on to find out. [Read more...]

Myspace trying to lure you back. Will you go?

The latest news is that Myspace trying to lure you back along with most of its old users. You know Myspace… that site which used to be popular before Facebook came and took away most of its user base. How Myspace intends to do that you ask? Well read below and you will find out all the details on how Myspace is trying to get you back. [Read more...]

Google launches right to be forgotten

You may have heard of some interesting new regarding Google.  There was a recent ruling passed by the Court of Justice of the European Union which allows EU citizens to be forgotten online. As a result, Google launches right to be forgotten form online which users can fill with relevant information which will be discussed below. [Read more...]

What we can learn from Apple buying Beats?

If you have been following the news lately then you have heard of Apple buying Beats. Both companies are iconic in their own ways. Apple is known for its iPod, iPhone, iPad while Beats is known for its iconic Beats by Dre headphones and Beats music software. Below we will discuss what we can learn from Apple buying Beats and its broader implications [Read more...]

What Google Self-driving car teaches on attracting consumers

The question many smaller companies and even companies with new product ask is “How can my new product attract consumer attention so that I can grow my sales?” For larger companies it is easier because they can rely on their brand name and the new product can use that brand name to its benefit. For example, if Procter and Gamble came out with a new shampoo, chances are people would give it a shot because they are familiar with P&G products. The same cannot be said for smaller companies that may not have strong brand names and people may not even be aware those companies exist. Below we will watch an interesting video on self-driving cars and how a company is changing people’s perceptions. [Read more...]

Creative ways to look at rebranding

Over the years you may have seen companies that have rebranded themselves. Some have rebranded themselves to attract younger consumers such as Buick trying to get rid of its “grandpa’s car” image. Others have rebranded themselves by changing their logos to make the company more visually appealing such as Apple, Pepsi and many more. The issue is that sometimes the rebranding that a company does may not necessarily work. Below we will look at a brief video showcasing what a beloved TV show would look like under a different theme and discuss implications of rebranding. [Read more...]