These days it is not just people and businesses that are using social media but also robbers. And I am not talking about your local telecom company which robs you in daylight. As consumers are becoming more tech savvy so are the robbers. In the past it used to be that robbers would turn to local obituaries to rob families. For example, you are attending a relative’s funeral and when you get home you see some of the furniture is missing. These days robbers access the same social media sites such as Facebook, Twitter among others and can “stalk” people of interest to them. [Read more...]
These days many organizations are finding it important to align themselves with causes. Whether it is finding a cure for cancer, funding programs that combat obesity, or funding organizations that help the poor. Raising awareness, money and consumer engagement for issues that society finds important has become the new norm for many different companies. As consumers are increasingly accepting these positive actions by the companies, consumers are also increasing their expectations of the company itself. [Read more...]
The digital age has allowed people to access information on the go and it has forced the way many companies are interacting with their consumers online. Popular ways of getting consumers attention included billboards, magazine and TV ads. Although they are still around, companies are now increasing their presence on social media, trying to get high ranking on search engines like Google through search engine optimization and are trying to get the attention of potential consumers as quickly as possible. Chances are if you are unable to satisfy what the consumer is looking for then they may leave your website never to return.
Here are some questions that need to be answered: [Read more...]
What differentiates one website from another is usually the type of content. Although you will find many websites in the same niche and even with pretty similar articles, one thing you will notice is that people often have their own ways they communicate similar ideas. Some people create informative articles that are meant to provide the reader with useful information in making decisions or getting knowledge on a certain topic. Others provide a more entertaining viewpoint on certain topics within their niche such as inserting humorous videos. While others go against the conventional viewpoints and offer to look at topics from a different point of view. [Read more...]
Creating engagement with your audience is important in today’s world. Being passionate about your topic and interacting with people outside of your inner circle helps in creating more awareness for your brand and/or website. People often like to see results as soon as possible and often work with the mentality that if it didn’t work for him/her then it may work for me because I am different. Below are some tips on how engage with your audience in an effective manner. [Read more...]
What is DFORF? D stands for dilution, F for focus, O for overworked, R for road bumps and F for forged brand. All of these issues can impact how a consumer views your brand and your future profitability. What may have worked well for a brand or product in the past may not necessarily work today. Best examples would be companies in technology sector where products are rapidly changing and so if you are launching a product with outdated technology you cannot hope to be very successful. [Read more...]
As technology has evolved so to have the ways people purchase goods and services. These days people are just as likely to purchase goods online as they are in person. For example, many people buy their electronics online because it gives them the freedom to search for discounts and get the best bang for their buck. Consumer power is increasing while seller power is declining due to the increased competition the sellers face while the consumers enjoy increased choice and deals. [Read more...]